English for Marketing Project

I've got two groups of second-year students doing my English for Marketing option. They are going to do a project which involves creating a blog on a marketing theme of their choice. I introduced the project this morning and I must admit it wasn't a great surprise to discover that hardly anyone knew what a blog was. We're using Blogger for this project and by the end of the lesson all the students had made their first post introducing themselves and giving details of their choice of subject. I was amazed when one of them told me later in the day that she had already received a comment from someone in India. That just goes to show the power of the blog as a medium of communication!