These videos demonstrate that there's more than one way of marketing a car. Volkswagen has launched a series of social experiments in Sweden designed to get people to live greener, more healthy lives by making everyday tasks more fun. The results can be seen on The Fun Theory website.
1. This is a great example of a viral marketing campaign. The escalator video has had over 3m views on YouTube and is N° 4 on this week's Guardian Viral Video Chart.
2. The implications for teachers should be obvious: make lessons fun and pupils will want to learn. Well, that's the theory, anyway.