Apparently this ad cost £5 million! Money well spent? Judge for yourself ...
A big chunk of that £5 million must have gone to The Smiths, who allowed a cover of their song 'Please, Please, Please Let Me Get What I Want' to be used in the ad. Predictably, this has not gone down well with Smiths fans ...
• Ad breakdown: The John Lewis Christmas ad (BBC News)
• What John Lewis and other stores' TV ads tell us about Christmas 2011 (The Guardian)
• The little boy every mother wants for Christmas (Mail Online)
• Smiths song to feature in John Lewis Christmas advert (The Guardian)