REPORTER: A Parisian horse butcher's shop - one of 700 or so in the country that have recently reported a surprise surge in sales. Non-stop media coverage of the recent food scandal in Europe where horsemeat was being sold as beef seems to have piqued consumer interest. France's horse butchers' trade group say sales have gone up by 15 percent. Butcher Jocelyne Lamire says she's noticed an increase in interest and new customers. "We definitely have more people coming in," she says. "But will it last?" The horsemeat scandal erupted last month when tests in Ireland revealed some beef products also contained equine DNA. The discovery prompted tests and product recalls across Europe - as well as fresh debates on the ethical and gastronomic merits of eating horse. This consumer says horse meat is energizing, tender and savoury - and as long as people are eating cow, there's no reason not to eat horse as well. France and Germany announced on Thursday that they would push for compulsory labelling on the origins of meat used in processed foods to avoid any repeat of the scandal.