I came across Newsmart by chance a few days ago and was really impressed. The site is very well designed and the content is perfect for business English students like mine. However, there's absolutely no information on the site about who's behind it, or even how it works. I sent them an email asking for more info, but have not yet received a reply. However, I did find this description on LinkedIn:
Newsmart is a mobile application that lets you read the Wall Street Journal and learn Business English at the same time! Newsmart began as an idea to change the way the world learns Business English, by combining today’s Wall Street Journal with great educational content. We started in July 2013 to build a Teaching Engine that would identify opportunities for language exercises in live feeds of Wall Street Journal content, and worked with a team of world-class educational writers to develop thousands of exercises triggered by live content. In addition to the Teaching Engine, Newsmart has a team of educators around the world who apply new exercises to Wall Street Journal content every day. Our beta product uses the top Wall Street Journal content, and applies an educational layer, allowing users to earn points, badges and rewards for their activity within the app. Users can earn special badges and rewards tied to their accomplishments within the app, while competing with language learners worldwide for big prizes and Newsmart glory.
Although they talk about a "mobile application", I couldn't find any app. It seems to be a browser-based application at the moment. Even so, it's strange that there hasn't been more buzz surrounding this service. I couldn't find any articles on the web. I think the key words are 'beta product'. I wonder whether they're keeping a low profile deliberately before some sort of official launch. Perhaps there's a subscription-based version or iOS/Android app in the pipeline.