Male grooming brand Old Spice has gained a reputation for creating smart, funny ads (it's Smell Like A Man, Man campaign was particularly successful), and this latest weird and creepy one looks set to continue the tradition.
Oh I didn’t see it coming, but it came in a can. Now my sweet son’s sprayed into a man. Mine too and hey we know just who to blame - when our sons have fun with women and misbehave. Old Spice! Old Spice sprayed a man of my son. Now he’s kissing all the women and his chores aren’t done. He was just my little sweetie, tiny fingers hands and feeties. Now he’s touching, kissing, feeling all the women - because Old Spice sprayed a man of my son, now he smells like a man and they treat him like one.
The ad features a play on the expression 'made a man of my son', which becomes 'sprayed a man' because this particular Old Spice product - Re-Fresh - is a body spray. Note another play on words at the end of the ad: "Smellcome to Manhood" (as opposed to "Welcome to Manhood").
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