New research suggests the more you earn, the more likely you are to find a partner. Hayley Platt asks Londoners on Valentine's Day whether they agree.
REPORTER: They say money can't buy you love. But perhaps it can. New research suggests the more you earn, the more likely you are to find a romantic partner. If you earn over 50,000 pounds you have an almost 100 percent success rate. If you earn much less, your chances fall to just 17 percent. The study by retail analysts Mintel was carried out by Richard Cope.
RICHARD COPE, SENIOR TRENDS CONSULTANT, MINTEL: "I think there's a connection here with social mobility, social opportunity. I think people in the top income bracket may travel more, they may work in lots of different places. I think they make more connections during their lifetimes. So it affords them more opportunity to meet different partners."
REPORTER: Flowers and chocolates are a traditional Valentine's favourite. These days neither are cheap. But these Londoners say you can't put a price tag on love.
HENRY, LONDON RESIDENT: "Love is from within and it's not a financial matter."
JUDY, LONDON RESIDENT: "It doesn't buy you love, and it doesn't last for a long time. Money only lasts a certain amount of time."
LUCY, LONDON RESIDENT: "It's got to be about the personality, the money can only get you so far, and after that you've got to love the person."
REPORTER: For those who don't want to leave finding love entirely to chance, there are on-line dating sites. They're still the number one way for people to meet. And specialist sites promising to match like-minded people are helping Cupid's arrow hit the target more and more.
RICHARD COPE, SENIOR TRENDS CONSULTANT, MINTEL: "We're seeing some very niche sites particularly in the States. Things like Redstate.com, which is only going to allow you to fraternise with fellow Republicans or even things like Glutenfreesingles.com which stops you wasting time with people that perhaps don't share your dietary intolerances."
REPORTER: Valentine's is one of the most lucrative days in the retail calendar. This year the UK market alone is estimated to be worth around one billion pounds. Singletons are the biggest spenders as they splash out on new clothes and cosmetics - and perhaps a new chance at finding a 'significant other'.
Your significant other is your husband, wife, partner or somebody that you have a special relationship with.
A bit late for Valentine's Day this year, but still lots of material for discussion.