The United States is now the world’s leading consumer of wine, following the decline in consumption by French drinkers. Sharon Reich reports.
REPORTER: The San Antonio Winery in Los Angeles is a family-owned company. Winemaker Anthony Riboli says business is good and he's seeing a shift in American attitudes toward wine.
WINE MAKER ANTHONY RIBOLI: "We were never a wine country in general ... The German immigrants, you know, the Scandinavian immigrants were all bringing a beer culture way before the Italians came. And so the country has really shifted, where beer is still really popular, but wine is now finding its place."
REPORTER: Riboli is onto something. In 2013 the U.S. became the biggest wine market in the world according to the International Vine and Wine organisation. American consumption rose half a percent, while French consumption slid nearly 7. So what gives? We turned to drinkers to find out what's changed.
CARLA VASQUEZ, WINE CONSUMER: "I think more people know more about it and I think they are more open to trying different types of wines."
JERRY EVERAGE, WINE CONSUMER: "Wines, it's all about what you like, and I think we have kind of embraced that. We don't have to be snobs to drink wine. So we can just be ordinary people and enjoy."
REPORTER: American drinkers still have a ways to go however when it comes to consumption per person. Statistics show the average French person still gets through almost 1.2 bottles a week - that's about six times more than the average American.
What gives? can mean "What's going on?", "What's the explanation?" or "What's the problem?" depending on the context. • Hey! What gives? Who left this here?
Good to see that the French are still worldbeaters at some things ...