While fewer ice cream vans hit the streets across the UK, the iconic vehicle is finding new fans and customers abroad. Elly Park reports.
REPORTER: While its familiar chime has signaled the start of summer for decades the iconic British ice cream van has lost its mobilityin the UK, now mostly parked at tourist spots and parks. Ed Whitby, whose family business Whitby Morrison has manufactured ice cream vans for 50 years, has witnessed the gradual decline at home. So instead he looked at markets overseas, and today his vans are on the roads in over 60 countries.
WHITBY MORRISON PRODUCTION MANAGER, ED WHITBY: New countries, new opportunities - Azerbaijan, for example, with a fleet of 20 vans working there. If it can work in Azerbaijan, if an individual van could be working in Kyrgyzstan, then we know it can successfully work in any country."
REPORTER: Whitby believes that his vans introduce locals to a completely new tradition.
WHITBY MORRISON PRODUCTION MANAGER, ED WHITBY: "It's perhaps what it was in the 50s, 60s here, where it was 'Wow, look at this new revolution.' And now in the 2000s, here we are looking at the same effect again, but on a global scale."
REPORTER: And most will agree that a revolution has never tasted this sweet.
1. Of course, ice cream tastes sweet but you can also use the expression 'taste sweet' in a figurative sense to mean 'give someone pleasure or satisfaction'. • While freedom tasted sweet, there was a bitter sor row to his liberation.
2. If you are sweet on someone, you are attracted to them in a romantic way. • If I didn't know better I would say that he was sweet on you.