We all know our taste-buds have been going global for years but is our native tongue keeping pace with our changing tastes? A new report released today has revealed for the first time the top taste-bud tongue twisters leaving us speechless in the shopping aisles & at the dinner table. In a national pronunciation test, more than two-thirds (69%) of the nation – unknowingly - mispronounce super-popular so-called superfood quinoa, with just 31% of shoppers saying ‘Keen-wah’, the correct pronunciation. Meanwhile, 56% of us mispronounce prosciutto, more than half struggle with Rioja and 43% are saying Ciabatta all wrong. But perhaps surprisingly it’s Chorizo we are most likely to mispronounce – with just a quarter of Brits pronouncing the Spanish sausage - which has become a regular ingredient in recent years – correctly! The report, commissioned by Co-op Food as it looks to introduce new pronunciation guides for customers and training guides for store staff, also reveals the nation’s most baffling taste-bud tongue-twisters, exploring which food words prove the biggest mouthful for our language skills and local dialects. Here to educate us on the rights & wrongs of pronunciation and shine a light on why certain words can leave us tongue-tied, confused or mistaken is Catherine Sangster, Head of Pronunciations from world renowned Oxford English Dictionary.
The video is excellent but it would be nice to see a copy of the report as well — it doesn't seem to be available online yet. What food words do you find it difficult to pronounce? I always mispronounce 'ratatouille' in French (or so my wife always tells me).
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