WARNING: This post is not suitable for persons who are easily offended (that should improve the viewing figures no end!).
You probably associate the word 'bush' with US presidents, Kate, or plants, but did you know it's also a slang term for part of the female anatomy. A new ad campaign plays on this meaning. Business Spotlight Online has the lowdown:
How do you advertise products like tampons or women’s razors? Traditionally, these necessary but private items have been marketed discreetly. A new campaign for the Schick Quattro women’s razor has chosen another tactic: humour and double entendre.
The Quattro has a standard razor for the legs at one end and a “bikini trimmer” for pubic hair at the other. It’s the bikini trimmer that has inspired marketers to encourage women to “mow the lawn” and “trim the hedges” in a controversial video. Full story >>
The one thing the Business Spotlight article does not explain is that 'bush' is a euphemism for female pubic hair. This ad is slightly more subtle than the one above.
Crass, offensive and repellent. Or witty, brave and fun. You decide!