The New Year is a time for making resolutions, and this ad from Booking.com comes with a dedicated website where you can enter your resolutions for 2016 and get them 'translated', i.e., converted into suggestions for holidays.
Get students to come up with their own resolutions and get them 'translated' on www.best2016ever.com.
This 2016 will be unlike any other 2016. "Are we really gonna do this?" "We have no choice?" But only if you turn resolutions into reservations. Make this 2016 your best 2016 ever. "Let's do it."