The breakfast dilemma of trying to spread cold butter straight from the fridge onto toast in the morning has been voted into Britain's top five breakfast annoyances -- and Warburtons, the family baker, has created the Toastie Knife to help with this breakfast dilemma.
Reaching an optimum spreading temperature of 41.8 degrees Celcius in under 30 seconds, the Toastie Knife allows you to spread fridge-cold butter straight onto toast.
Watch the video to see how it works and check out this great article from Mail Online for lots of pictures and technical drawings.
COMMENT
A good example of a viral marketing campaign which uses YouTube, Facebook and Twitter. However, according to prexamples:
The knife is just a prototype (or, a PR stunt), which I’m sure will dismay many toast-eaters. There is already an array of customers on Facebook and Twitter asking where this latest toast-making technology can be bought, even as far afield as the USA.
So, it seems it's just a clever spoof. I'd bet a pound of butter that the actual product never sees the light of the kitchen. Still, the story is creating a lot of buzz (including this post!), which is what it's all about.
LESSON IDEA
Get your students to invent their own labour-saving device or gadget and present to the rest of the class. They could even make a video.
ALSO SEE
• Battery-powered electric butter knife will spread cold butter straight on to bread (Mail Online)
• Best thing since sliced bread, Warburtons #ToastieKnife (prexamples)
