Here's an ad for Microsoft's new operating system Windows 10, which launches globally in 190 countries on 29 July 2015.
LESSON IDEAS
1. Although the ad is subtitled (yay!), teachers could always hide the subtitles and do some comprehension/gap-fill activities based on the transcript below.
2. Show the ad without the sound and hide the subtitles. Stop at 45s and get students to guess what the ad is for (it's not at all obvious!).
3. The voiceover contains a lot of useful language which teachers could study in more depth (future tense, passive, prepositions, etc.).
4. Discuss the message behind the ad - the idea that in future, all the children of the world will be connected. What about the slogan ('A more human way to do')? Is it effective? Why (not)?
TRANSCRIPT
Imagine. These kids won't have to remember passwords, or obsess about security. For them, every screen is meant to be touched. And web pages are meant to be scribbled on and shared. They'll expect their devices to listen to them. And talk. And sing. And tell a funny joke. And as they grow, and get better at things, their technology will too. They'll do things their parents never even dreamed of. Because these kids will grow up with Windows 10. The future starts now, for all of us. Get started now. Windows 10. A more human way to do.
COMMENT
We can only hope it's better than Windows 8!
