This ad for Loctite glue may be only 20 seconds long but it has a lot of possibilities for use in the classroom.
TRANSCRIPT
PRESENTER: And now, next year's sales forecast.
TECHNICIAN: Sorry guys, I need a minute.
VOICEOVER: When you have a minute, tackle even big repairs with Loctite's fastest, strongest, all-purpose glue ever. New 60 Seconds all-purpose glue from Loctite.
LESSON IDEAS
1. Show students the ad and get them to transcribe what is said. The ad is short enough to play several times.
2. Pause the ad after six seconds and get the students to guess what the product is.
3. Show the whole ad and see how many of the broken objects they can remember (there's a rocking horse, a guitar, a radio-cassette player, a megaphone, a boot, and the presenter has what looks like a surfboard.)
LANGUAGE
The ad plays on the name of the glue, 60 Seconds, and the expressions 'to need a minute' and 'to have a minute', which mean to need/have some time to do something (not literally 60 seconds!) • When you have a minute, can you repair the leaking cistern?
NOTE
There are two other ads in this series (see here and here) but I thought this was the best one.
